Blog of Results

How We Are Caging Tiger Woods with the “Reverse Power” of Branding

It is extremely tiresome to witness people judging Tiger Woods over his recent car accident in his own yard. Tiger has enough money and means to act in any fashion he chooses … but instead he has been a shining example of class, sportsmanship, hard work and dedication. That is his brand, and that is what he delivers. In fulfilling …

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THE HURRICANE OF CHANGE IN MARKETING DUE TO THE ECONOMY

This economy has certainly affected marketing in many different ways.  It is a hurricane of change that has pushed the evolution of marketing channels from a comfortable crawl, to near warp speed.  Although the cause of the shift (the economy) is certainly negative, the change in marketing strategy has led to many benefits and could be the kick-start we needed. …

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Running Against The Wind: Gaining power by recognizing and defining excuses

This year I have been trying to get a jump on getting back in shape for the New Year.  I began running in late November and I gave myself a goal of competing in a 5K race in February 2010.  It’s not the 15K race I trained for 2 out of the last 5 years but then again, I am …

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DIGGING UP SUCCESS: Uncovering the Truth to Connect with Authentic Messaging

In the world of advertising and marketing, companies look to gimmicks, trends and associations to build their brand.  However, there is nothing more powerful than an Authentic Direct Message. It’s not that the aforementioned strategies are not important in brand building … they are.  However, when it comes to establishing shared-thinking and creating a bond with your audience, an Authentic …

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